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AI Video Models in 2026: Sora Out, China Leads

OpenAI is shutting Sora down while Chinese models top the independent video leaderboards on quality and cost. The state of AI video, July 2026.

By Capital & Compute

The best AI video model in the world right now is Chinese, and the most famous one is being switched off. As of July 2026, ByteDance’s Dreamina Seedance 2.0 sits at the top of Artificial Analysis’s blind-vote Video Arena, with Alibaba’s HappyHorse models, Kuaishou’s Kling 3.0 and Alibaba’s open-weight Wan 2.7 filling most of the seats behind it. Google’s Veo 3.1 is the highest-placed Western model. OpenAI’s Sora, the product that made “AI video” a household phrase in 2024, does not appear at all: OpenAI is discontinuing it, having already shut the app and with the API scheduled to go dark on September 24, 2026.

That is the whole 2026 story in one paragraph: the frontier moved to China, the price of frontier-grade video collapsed, and the marquee American launch turned into a case study in how expensive video generation is to actually run. Here is the evidence.

Top 6
Video Arena seats held by Chinese models
text-to-video, with audio, July 2026
~$0.05/s
cheapest frontier-tier list price
Veo 3.1 Lite, 720p, on Vertex AI
Sep 24
Sora API shutdown date
app already offline since April 26, 2026

Who leads right now

Artificial Analysis runs a video version of the same blind-comparison Elo arena it uses for language models: users are shown two clips generated from an identical prompt, they pick the better one, and votes roll up into an Elo score. It is a preference ranking, not ground truth, and it splits the board by whether generated audio is included, because native sound is now a real differentiator. These are the top text-to-video models with audio, read on July 4, 2026:

Rank Model Maker (country) Elo
1 Dreamina Seedance 2.0 (720p) ByteDance (China) 1222
2 HappyHorse-1.1 Alibaba-ATH (China) 1151
3 HappyHorse-1.0 Alibaba-ATH (China) 1125
4 Kling 3.0 (1080p, Pro) Kuaishou (China) 1106
5 SkyReels V4 Skywork AI (China) 1106
6 Wan 2.7 Alibaba (China) 1100
9 Veo 3.1 Google (US) 1096

The top of the board is almost entirely Chinese. Veo 3.1 is close behind on raw preference and remains the strongest Western entry, but the six seats above it belong to four Chinese companies. The image-to-video board tells the same story: Seedance 2.0 leads there too, with xAI’s grok-imagine preview the only non-Chinese model in the top handful. Strip audio out of the comparison and Alibaba’s HappyHorse-1.0 takes first place outright.

Preference scores only matter to a business if the winning models are also affordable and available. On both counts, 2026 broke in the same direction.

Quality is no longer the expensive part

For most of the short history of generative video, the assumption was that the best model would also be the most expensive to run. In July 2026 that link is broken. The models topping the arena are among the cheapest to call, and the priciest option on the board is the Western flagship.

Video model quality versus cost, July 2026A scatter plot of Arena Elo on the x axis against API list price per second on a log y axis. Seedance 2.0 is highest quality at Elo 1222 and about $0.15 per second. Kling 3.0 is Elo 1106 at $0.10. Wan 2.7 is Elo 1100 at $0.06. Veo 3.1 with audio is Elo 1096 but about $0.75 per second, roughly five to twelve times the others.$0.01$0.02$0.03$0.04$0.05$0.06$0.07$0.08$0.09$0.10$0.20$0.30$0.40$0.50$0.60$0.70$0.80110011501200Arena Elo (text-to-video, with audio)API list price per secondVeo 3.1 (with audio)Seedance 2.0Kling 3.0Wan 2.7
Video model quality versus cost, July 2026
ItemArena Elo (text-to-video, with audio)API list price per second
Seedance 2.01222$0.15
Kling 3.01106$0.10
Wan 2.71100$0.06
Veo 3.1 (with audio)1096$0.75
Arena Elo (text-to-video, with audio) against representative API list price per second, log price axis. The frontier-quality Chinese models cluster in the cheap band while Google's Veo 3.1, the top Western model, sits alone at roughly ten times the price.Source: Elo: Artificial Analysis Video Arena, read July 4, 2026. Prices: representative API list rates, standard/pro tier, verified July 4, 2026.

The price gap is the same shape as the one we documented for language models in why Chinese AI models are so cheap, and it has the same causes: efficient training, cheap domestic power and an open-weight strategy that prices for adoption rather than margin. Video just makes it more visible, because a second of generated video is a far heavier compute unit than a token of text.

What a second of AI video costs, July 2026A log-scale dot plot of representative price per second of video. Veo 3.1 Lite $0.05, Wan 2.7 cloud $0.06, Kling 3.0 Standard $0.10, Runway Gen-4.5 $0.14, Seedance 2.0 Pro $0.15, Veo 3.1 with audio $0.75.$0.05$0.10$0.20$0.50$1.00representative price per second (log scale)Veo 3.1 Lite (720p)$0.05Wan 2.7 (cloud)$0.06Kling 3.0 (Standard)$0.10Runway Gen-4.5$0.14Seedance 2.0 (Pro)$0.15Veo 3.1 (with audio)$0.75
What a second of AI video costs, July 2026
ToolCost per taskMultiple of baseline
Veo 3.1 Lite (720p)$0.05-
Wan 2.7 (cloud)$0.06-
Kling 3.0 (Standard)$0.10-
Runway Gen-4.5$0.14-
Seedance 2.0 (Pro)$0.15-
Veo 3.1 (with audio)$0.75-
Representative API list price per second of generated video, log scale, July 2026. Frontier-tier Chinese models and Google's budget Lite tier run a few cents a second; Veo 3.1 with native audio runs roughly fifteen times the cheapest option. Rates vary by resolution, tier and reseller.Source: Representative API list rates from provider and reseller pricing pages, verified July 4, 2026

Two caveats keep this honest. First, video pricing is genuinely messy: rates depend on resolution, on speed tier, on whether native audio is switched on, and on whether you buy from the model maker or a reseller, so the numbers above are representative list rates rather than a single canonical price. Kling, for example, meters access in credits rather than dollars, and Chinese providers rarely publish a clean per-second dollar rate. Second, Wan 2.7 is open weight under an Apache 2.0 license, so if you own the hardware the marginal cost is your own electricity, not a per-second fee at all. The cloud rate shown is what a hosted API charges to run it for you. You can check the current per-token equivalents for the underlying model families on our AI model price tracker.

The 2026 release wave

The current standings are the product of a compressed six-month sprint. Almost every model on the board shipped or shipped a major version this year.

  1. January 2026

    Luma Ray3.14

    Luma Labs ships a faster, cheaper iteration of Ray3 with native 1080p, competing on speed and cost rather than the outright quality crown.

  2. February 2026

    Kling 3.0 and Seedance 2.0

    Kuaishou launches Kling 3.0 with multi-shot storyboards and native audio; days later ByteDance ships Dreamina Seedance 2.0. A cluster of Chinese releases resets the frontier, as reported by CNBC.

  3. March 2026

    Google Veo 3.1 Lite; OpenAI announces Sora shutdown

    Google releases its most cost-effective tier, Veo 3.1 Lite, at roughly $0.05 per second. Nine days earlier, OpenAI announces it will discontinue Sora.

  4. April 2026

    Alibaba Wan 2.7 (open weights)

    Alibaba ships Wan 2.7 with first and last frame control and Apache 2.0 open weights, putting a top-six arena model on anyone with the hardware to run it.

  5. June 2026

    Seedance 2.5 announced

    ByteDance previews Seedance 2.5 with longer native generation and 4K output, with a public release slated for early July. The board is already moving again.

Runway rounds out the field. Its Gen-4.5, released at the end of 2025, is not a leaderboard chart-topper but remains the professional workflow favorite for the same reason it always has been: reference-image character consistency, motion brush, camera control and a real editor around the model. On Runway’s own pricing, a second of Gen-4.5 costs 12 credits, which works out to roughly $0.10 to $0.23 per second depending on which monthly plan you spread the credits across.

Why Sora is being switched off

The most instructive event of 2026 is not a launch. It is a shutdown. OpenAI announced in March that it would discontinue Sora: the web and app experiences went offline on April 26, 2026, and the API is scheduled to follow on September 24, 2026.

The reason, as reported across the technology press, was economics rather than capability. Sora was reportedly costing on the order of a million dollars a day to run against a small fraction of that in revenue, its download numbers had fallen sharply from a late-2025 peak, and a planned licensing deal with Disney for character rights had collapsed. Treat the specific figures as reported rather than confirmed, because OpenAI has not published a full accounting. The direction is the point: a frontier US lab decided that operating a consumer video model at scale was not worth the compute bill, in the same quarter that Chinese labs were giving comparable quality away at a few cents a second.

What to actually use

The leaderboard is not a buying guide. What you should reach for depends on the job.

  • Best all-around quality with sound: Dreamina Seedance 2.0 leads the arena and generates coherent audio alongside the picture. Kling 3.0 is a close alternative with strong multi-shot control and a cheaper entry price.
  • Best if you live in the Google or enterprise stack: Veo 3.1 is the strongest Western model, with native 48kHz audio and up to 4K output. Veo 3.1 Lite covers high-volume, cost-sensitive jobs at roughly a tenth of the flagship price.
  • Best professional editing workflow: Runway Gen-4.5, for reference-driven character consistency, camera control and the surrounding editor, when creative control matters more than a top arena score.
  • Best if you want to own the model: Wan 2.7. Open weights under Apache 2.0 mean you can self-host, fine-tune and run it without a per-second bill, and it still ranks in the arena’s top six.
  • If you were building on Sora: migrate now. The API is gone at the end of September 2026, and Veo, Kling, Seedance and Runway all offer a path off it.

For how these makers stack up beyond video, see our AI model leaderboard and the AI benchmarks directory, and for the broader cost argument, why Chinese AI models are so cheap.

Bottom line

The state of AI video in July 2026 is a two-part inversion. Quality leadership has moved to Chinese labs, with Seedance, HappyHorse, Kling and Wan holding the top of the independent arena and Google’s Veo 3.1 the best Western answer. And the cost of frontier-grade video has fallen to a few cents a second, cheap enough that the economics, not the model, now decide who ships. Sora’s shutdown is the clearest signal of the new rules: in the most compute-hungry corner of consumer AI, the cheapest capable model wins, and right now the cheapest capable models are not American.

Frequently asked questions

What is the best AI video model in 2026?
As of July 2026, ByteDance’s Dreamina Seedance 2.0 leads the Artificial Analysis blind-vote Video Arena for text-to-video with audio, ahead of Alibaba’s HappyHorse, Kuaishou’s Kling 3.0 and Alibaba’s open-weight Wan 2.7. Google Veo 3.1 is the highest-ranked Western model.
Is Sora still available?
No. OpenAI discontinued the Sora web and app experiences on April 26, 2026, and the Sora API is scheduled to shut down on September 24, 2026. Projects built on Sora need to migrate to Veo, Kling, Seedance, Runway or Wan.
What is the cheapest AI video generator?
Among managed APIs, Google Veo 3.1 Lite is one of the cheapest frontier-tier options at roughly $0.05 per second at 720p. Alibaba’s Wan 2.7 is open weight under Apache 2.0, so if you run it on your own hardware the only cost is your electricity. Prices vary widely by resolution, tier and reseller.
Are Chinese AI video models better than Google Veo?
On the July 2026 Artificial Analysis Video Arena, several Chinese models (Seedance 2.0, HappyHorse, Kling 3.0, Wan 2.7) rank above Google Veo 3.1 on human preference. Veo 3.1 remains the strongest Western model and leads on native 4K and audio. Arena Elo measures preference between clips, not objective quality, and standings shift as new versions ship.
Why did OpenAI shut down Sora?
Reporting attributes the shutdown to economics rather than capability: Sora was reportedly very expensive to operate relative to its revenue, usage had declined from its late-2025 peak, and a planned Disney licensing deal fell through. OpenAI has not published a full accounting, so treat the specific figures as reported rather than confirmed.

Sources

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