AMD Radeon price tracker: MSRP moved, not just the kit
AMD's 2026 price story reads differently from Nvidia's: instead of only repricing the kit it sells board partners, AMD moved its own official MSRP. This page tracks the current list price for every RX 9000 model against what it actually sells for.
Did AMD raise Radeon GPU prices in 2026?
AMD raised its own MSRPs across the RX 9000 lineup in December 2025, by $10 to $20 per card. On top of that revised list price, an RX 9070 XT at $619 MSRP was selling for about $700 as of Jul 31, 2026, a +13% premium, while the entry RX 9060 XT 8GB at $309 MSRP sold for about $360, +17% over.
Every RX 9000 model, revised MSRP versus street
AMD's current official MSRP (after its own December 2025 increase) against reported street price. Unlike Nvidia's kit-only hikes, AMD's list price itself moved, so the street gap here sits on top of an already-raised sticker.
| Item | Reported street price | Current official MSRP |
|---|---|---|
| RX 9070 XT 16GB | $700 | $619 |
| RX 9070 16GB | $619 | $569 |
| RX 9060 XT 16GB | $430 | $369 |
| RX 9060 XT 8GB | $360 | $309 |
| Model | Original MSRP | Revised MSRP | Street | vs. revised MSRP |
|---|---|---|---|---|
| RX 9070 XT 16GB | $599 | $619 | $700 | +13% |
| RX 9070 16GB | $549 | $569 | $619 | +9% |
| RX 9060 XT 16GB | $349 | $369 | $430 | +17% |
| RX 9060 XT 8GB | $299 | $309 | $360 | +17% |
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AMD GPU prices: frequently asked questions
- Did AMD raise Radeon GPU prices in 2026?
- Yes, and unlike Nvidia, AMD raised its own official MSRP directly rather than only the price it charges board partners. The RX 9070 XT moved from $599 to $619, the RX 9070 from $549 to $569, and the RX 9060 XT from $349 to $369 (16GB) or $299 to $309 (8GB), effective December 2025.
- Is AMD or Nvidia cheaper right now?
- At the entry tier, AMD's RX 9060 XT 8GB was selling for about $360 against its $309 MSRP, a smaller dollar gap than most Nvidia entry-tier cards. At the top, the comparison is not close: AMD has no answer to the RTX 5090's price or performance tier, so the two lineups only compete directly in the mid-range and below.
- Why did AMD raise its own MSRP instead of just the kit price like Nvidia?
- Both vendors are passing through the same GDDR6 memory cost increase. AMD's Radeon lineup carries thinner margins and a smaller market share than Nvidia's, which likely leaves less room to absorb the increase quietly at the kit level the way Nvidia did; moving the sticker price directly is the more visible but more straightforward pass-through.
- Should I buy an AMD card now or wait?
- Buy now if you need one, especially at the entry tier where the gap over the revised MSRP is smallest. The same GDDR6 shortage driving Nvidia prices affects AMD equally, since Radeon cards use GDDR6 exclusively, so there is no vendor-specific relief to wait for.
Where this fits
This page is a spoke off the GPU price tracker, which carries the compounding kit-price hike cascade, the buy-or-wait verdict table, and the full method note. The sibling trackers are nvidia gpu prices and why vram costs so much.
For the analysis behind the numbers: why GPU prices keep rising in 2026 walks through the full kit-price mechanism, and the 2026 memory shortage explained covers the reallocation of wafer capacity that started it. The memory price tracker and its HBM tracker follow the same shortage one level upstream.
Sources
- RX 9070 XT 16GB: Tom's Hardware, noting the XFX Radeon RX 9070 XT Quicksilver at Newegg, July 31, 2026
- RX 9070 16GB: Aggregated retail price trackers (BestValueGPU), Amazon reading, read August 2026
- RX 9060 XT 16GB: GPU Prix, listing low, read August 2026
- RX 9060 XT 8GB: GPU Prix, listing low, read August 2026
- Tom's Hardware (2025-12). AMD raises Radeon RX 9000 GPU prices, increasing by $10 for every 8GB of VRAM. https://www.tomshardware.com/pc-components/gpus/amd-raises-radeon-rx-9000-gpu-prices-increasing-by-usd10-for-every-8gb-of-vram-another-price-hike-is-also-scheduled-for-january-2026