Advertise and Get Listed on Capital & Compute

Capital & Compute is an independent publication covering the economics of AI infrastructure: what models actually cost to run, which benchmarks survive scrutiny, and where the compute and memory supply chains are heading. It reaches people who are making buying decisions about that stack rather than browsing.

Who reads this site

The audience is engineers, founders, and finance people evaluating AI spend. They arrive on questions with a budget attached: what a coding agent costs per task, which inference provider to run open weights on, whether a benchmark score justifies a price, why memory prices are moving. That intent is the reason a placement here is worth more than the raw numbers suggest.

Current traffic and audience figures are shared on request rather than published, because they change monthly and a stale number on a page helps nobody. Ask and you will get the real ones.

Directory listing options

The directories cover inference providers, models, benchmarks, free model APIs, and skills and MCP servers. There are three ways in:

• Standard listing. Submit through the submissions pageand the entry is reviewed against the published criteria.
• Enhanced listing. Your entry gains a logo, an extended description, and a direct link to your product, for a fixed term. The recorded prices and specs stay grounded to your official pages, and the entry keeps its place in any ranked order.
• Featured listing. A labelled sponsored slot at the top of a directory or category, for a fixed term. It sits above the list, separate from it, so readers can see which entry is paid and which entries are ranked.

Sponsorship and advertising

• Display sponsorship. Placements across the site and on the directories and trackers, which is where readers with active buying intent spend their time.
• Sponsored deep dive. A dedicated article about your product, written by this site and labelled sponsored. You can correct factual errors before it runs; the conclusions are not negotiable, which is what makes the piece worth reading.
• Newsletter sponsorship. The sponsored slot in the email that goes out with each new post, to readers who opted in deliberately.
• Affiliate and referral partnerships. If your product has an affiliate or referral programme, links on existing entries can carry it. Affiliate links are disclosed and do not change what an entry says or where it ranks.

Rates depend on format, placement, and duration and are quoted per enquiry. Every paid placement is labelled sponsored where a reader can see it, and every paid link carries the rel="sponsored" attribute Google requires.

What stays editorial

Paid options buy visibility. They do not buy rank. Three things are not for sale:

• A position inside a ranking, leaderboard, or comparison, or a change to a score, price, or spec that the data does not support.
• A favourable review or conclusion, or the removal or softening of accurate criticism.
• Links that pass ranking signals, or a byline. The site publishes under its brand.

That line is what makes a placement here worth buying. A reader trusts the leaderboards and cost comparisons because no vendor can pay to move them, and a featured slot beside a ranking the reader trusts is worth more than a ranking nobody believes. The full policy is in our editorial standards and our disclaimer and disclosures.

What we ask of sponsors

Creative and enhanced-listing copy should be honest about what the product does and should stand up to the same scrutiny as the content around it. Claims about pricing, performance or benchmark results need to be substantiated on request, for the ordinary reason that a reader who checks a sponsor's number and finds it wrong will hold this site responsible for having carried it.

We decline campaigns that require the sponsored label to be softened, removed, or made ambiguous. We also decline categories that do not fit the audience or that we would not want beside the editorial, including anything promising financial returns.

How to get a quote

Email contact@capitalandcompute.net with your company and product URL, the option you are interested in, a rough budget range, and your timing. A budget range determines which formats are worth discussing.